I was responsible for the creation of the brand identity and artistic direction of the Littlewoods Ireland Camogie Leagues. The project involved the creation of a new visual identity to represent the Littlewoods Ireland Camogie Leagues and was used across a variety of platforms and media. Launched by the Camogie Association and Littlewoods Ireland, the leagues involved a #StyleofPlay campaign which highlighted the skill and style showcased by the players.
