We have seen a lot of changes and developments in Google in terms of useful products and innovations throughout the years. But aside from the major developments of its products and services, Google has also done a major revamp of it’s visual identity. Its new visual identity is one of first and great examples of using the flat style trend in design.
A two-part project published in Behance shows us Google’s flexible, yet solid set of guidelines that strengthen the company’s visual identity. Spearheaded by Art Director Christopher Bettig and Senior Graphic Designer Christopher Bettig together with fellow designers Alex Griendling, Jefferson Cheng, Yan Yan and Zachary Gibson, the summary focuses on iconography, divided into two parts which include product icons, logo mockups, user interface and illustrations.
