10 Colour Management Terms for all designers
January 8, 2019
Checking the colours you see on screen are the same ones that are reproduced in your printed designs is fairly straightforward. But there are a number of jargon terms that might baffle you, so have a read below and you'll soon be able to sort your spectrophotometer from your tristimulus colorimeter. 01. Ambient light Some colorimeters advertise ambient light measurement. In theory they can compensate for the colour and brightness of the surroundings, but in practice it's better to use a monitor hood and a room with light grey walls, no daylight and constant lighting. 02. Calibration The process of tuning...
RGB v. CMYK: Deciphering Color Modes for Print & Digital
January 1, 2019
Using the correct color mode in your design is essential to getting your message across. Learn the distinctions between RGB and CMYK color profiles with this simple overview. There can be a lot of confusion behind RGB and CMYK color modes. If you’re a designer, it’s crucial to differentiate the color profiles since designing in the wrong mode can affect the tone and message of your document. In this article, we’ll decipher the characteristics of each profile and when to use RGB and CMYK in your designs. RGB The RGB color profile consists of Red, Green, and Blue hues that...
10 Social Media Marketing Tips to Grow Your Small Business
April 17, 2018
Want to increase your brand’s presence on social media and grow your reach? Here are 10 super simple yet effective things you can do to fuel your social media marketing strategy. It might be hard to believe, but almost a quarter of the world’s population uses Facebook. That’s a lot of people. While your small business might not be selling to all of them, you can bet that a majority of the customers in your local market are using channels like Instagram, Facebook, and Twitter on a daily basis. Facebook continues to be the most widely used platform in America,...
10 Graphic Design Trends for 2018
April 17, 2018
As design professionals, it's important to dedicate some time every year to sit down and analyze the trends that are starting to impact our industry. Reviewing the aesthetic styles, content formats, and tools that have become prominent during the second half of the year can help us make solid predictions about what will trend in the upcoming year. To make that process much easier, I've summarized 10 of the most outstanding graphic design trends we can expect to see more of in 2018. 1. Moody Tones The 80/90s are clearly back, and the wild popularity of series like Stranger Things...
How to create effective brand guidelines
May 2, 2017
Ensure your branding work stays strong with these expert tips. Here are nine ways to ensure your brand guidelines hit the mark every time. Put the guidelines in context NB's Ravensbourne rebrand also won a BIA in 2016, and demonstrates how the versatile scheme works in the context of signage, ads, T-shirts and more Researching your client’s needs is essential at the start of the branding process, and it’s equally essential to take them into consideration at the end. Ultimately, brand guidelines are about describing how the brand will be used in certain conditions. Discuss what those conditions will be with...