- visual identity
- web design
January 5, 2020
Adobe InDesign’s latest release brings key updates that many users have been asking for. InDesign will now support SVG file formats. You can now be able to use infinitely customizable fonts, or Variable Fonts within InDesign. And if you’ve been looking for a more efficient way to place lines, or “rules,” between columns of text will now have an automated, painless way to do so. This release also includes improvements to InDesign’s core performance. Launch times for InDesign could be up to 25% faster at launch. They've also fixed or enhanced more than 50+ requests from the Adobe community. SVG files Now you can place...
January 5, 2020
Creating an effective and memorable logo isn’t about following trends. It’s about distilling the unique essence and personality of your brand into an instantly recognisable emblem. That said, great design does not exist within a vacuum! Looking at what’s working for other brands can help spark ideas that you can put your own spin on. From emerging design techniques to new color schemes, read on for the 10 logo trends to watch in the new year. 1. Motion graphics and video Generally, we think of logos as being still and stationary—whether they’re on product packaging or on a business card. But that’s...
January 5, 2020
What makes Pantone color different from other colors? Unlock the secrets of Pantone colors and find out how artists use them in both print and web designs. Pantone colors are a set of spot colors that follow the Pantone Matching System (PMS). These colors are extremely important to the design and manufacturing process, as they create a common and standardized language for designers to use when communicating exact colors to manufacturers, partners, retailers, and customers. Many designers and manufacturers use this standard. The Pantone Matching System was originally created in 1963 to create a standard of colors for printing. Now they are...
December 31, 2019
Don’t know which size to use for your image or design? We have listed common aspect ratios, along with popular image and photo sizes to help you create your next project. What is Aspect Ratio? The aspect ratio of an image is the proportional relationship of the width to the height. You will recognize it as two numbers separated by a colon in an x:y format. For instance, a 6 x 4 inch image has an aspect ratio of 3:2. An aspect ratio does not have units attached – instead, it represents how large the width is in comparison to...
April 1, 2019
Adobe Typekit can be used on any blogging platform that allows you to customize your HTML. With some basic knowledge of HTML and CSS, you can add fonts to your blog in a few minutes. Once you’ve created your account, choose some fonts! When you find a font you like, click the font card to go to the family page. On the font family page, click the "add to kit" button, then choose “create a new kit." A kit lets you configure the fonts that Typekit will apply to your website. Give the kit a name, and enter the domain...